Spend smarter
& make every customer worth more.
Join ecommerce and growth experts for a tactical BFCM strategy session on reducing wasted ad spend, capturing unattributed ROI, and maximizing the LTV of pre- & post-holiday acquired buyers.
Monday, Sept 28 | 1 - 2:30 PM ET / 10 - 11:30 AM PT
Get more from every dollar spent and every customer acquired.
BFCM brings higher CPMs, noisier attribution, more competition, and an influx of customers who may never purchase again.
This session brings together experts across paid media, measurement, omnichannel growth, and retention to show you how to attack each problem.
You'll learn how to improve the signals powering Meta, Google, and TikTok; uncover revenue your existing attribution may be missing; compete more effectively for attention during peak week; and turn newly acquired customers into repeat buyers after the discounts end.
THE AGENDA
What we’ll cover
Each speaker is bringing tactical advice, real examples, and ideas you can take back to your team as you finalize your BFCM acquisition and retention plans.
Spend efficiently
The What, Why, and How of Signal for Ads
Ad platforms optimize your ad delivery—and therefore your spend—based on the customer data they can see. We'll cover what signal is, why it matters, and how better customer data can help Meta, Google, and TikTok spend more efficiently during BFCM. You'll learn how to:
- Send signal to Meta, Google, & TikTok
- Build better audiences for prospecting, suppression, & retargeting
- Use signal to help paid media work more efficiently during BFCM
TikTok Ads Strategy Tips for BFCM 2026
We'll break down what brands should be doing differently on TikTok heading into BFCM, from creative and audience strategy to the opportunities marketers often overlook during the holiday rush. You'll learn how to:
- Build/audit your TikTok strategy for BFCM
- Structure audiences and budgets for peak-week competition
- Identify overlooked TikTok opportunities that can drive incremental BFCM revenue
Measure confidently
Quantifying Halo Effect Impact During BFCM
The click that gets credit isn’t always what caused the sale. We'll show you how to understand the impact your advertising has across channels, including revenue that may show up somewhere other than where the customer first saw your ad. You'll learn how to:
- Identify revenue earned that your attribution model is missing
- Understand the cross-channel effect of your BFCM spend
- Make smarter budget decisions when reported ROAS doesn't tell the whole story
Maximize LTV
Cracking Open the LTV Playbook
Two accomplished brand leaders open up their actual LTV playbooks. Serge Liberman shares how AeroPress approaches retention and customer value after the first purchase, and Jeremiah Andrick breaks down how SteelSeries maximizes the lifetime value of every customer it acquires. Expect specifics: what they run, what they've killed, and what they're changing before BFCM. You'll learn how to:
- Map the post-purchase moments that actually move repeat rate
- Prioritize retention plays by margin impact, not by channel
- Use first-party customer data to lift LTV without leaning on discounts
Turn BFCM Customers Into Brand Loyalists
Acquiring the customer is only half the job. The brands that come out ahead during BFCM also have a plan for what happens after the first purchase. In this session, you'll learn how to:
- Segment and follow up with BFCM-acquired customers more effectively
- Retarget efficiently with email and SMS during BFCM
- Turn acquired customers into higher-value, longer-term customers that don't require deep discounts to spend more
THE EXPERTS
Who you’ll hear from
Can't make it live? Register anyway.
Your registration guarantees a copy of the recording, pre-BFCM checklist, and full BFCM strategy playbook sent directly to your email.
- Date
- Monday, September 28
- Time
- 1 – 2:30 PM ET / 10 – 11:30 AM PT