Spend smarter,
keep more.
Each year, BFCM is the most expensive acquisition window. In this expert-led virtual session, you'll learn how to spend smarter during BFCM 2026 and maximize the value of every single customer you acquire.
What you’ll learn
- What the November auction is projected to do to CPMs, CAC, and your margin
- The five mistakes that turn a record-revenue weekend into a disappointing ROI report
- A concrete pre-BFCM checklist you can run in the weeks you have left
BFCM is the most expensive customer acquisition window of the year.
Every advertiser is bidding at once. Discounts compress margin. And even worse, without proper signal, ad platforms are optimizing towards price-slashed discount hunters instead of your actual buyers.
In this three-part session, expert omnichannel marketer and Brij CEO is joined by leaders from Workmagic, Postscript, BRAND, BRAND, AND BRAND to break down what to expect from the November auction, and what to fix before it starts.
THE AGENDA
What we’ll cover
The BFCM 2026 Forecast
What to expect when every advertiser bids at once — CPM inflation, discount-compressed margin, and why platforms only optimize against the sliver of revenue that touches your site.
Efficient Acquisition: Using Signal
Acquire more efficiently by feeding retail, marketplace, and offline purchase data back into the ad platforms — so the algorithm bids on your real buyers, not a fraction of them.
Own Your Margin: Maximizing LTV
Get more value from the customers you already own: SMS and lifecycle plays that lift repeat rate without another point of discount.
Six operators
Who you’ll hear from
Platform leaders and the consumer brands running these plays live — full lineup announced soon.
Save your seat beforethe auction opens
- Date
- Monday, September 28
- Time
- 1:00 – 3:00 PM EST